Total Media Ad Spend Continues Slow and Steady Trajectory
US total media ad spending will reach $171.33 billion in 2013, up 3.8%, or more than $6 billion, from 2012. eMarketer expects a slight uptick in spending in 2014 as well, as marketers allocate more dollars toward the FIFA World Cup soccer tournament, the Winter Olympics and the US midterm elections. […]
emarketer.com
Thu, Dec 26, 2013 at 9:57 PM
Thu, Dec 26, 2013 at 9:57 PM