AdWeek: These 2 DOOH Ad Startups Want to Change the Way We Think of Offline Attribution
AdQuick and Firefly are taking radically different approaches to bringing brands the audience they deserve. Ad tech has transformed the way the industry has thought about how outdoor ads can be bought and sold, but it is still grappling with the issue of how to verify such executions can be used to achieve marketing KPIs such as brand uplift, etcetera. […]
Thu, Jul 18, 2019 at 8:20 PM