There is a Hispanic and Multicultural out-of-home advertising niche market in the US (Billboard Insider)

Dean Koby is the President of Hispanic Indoor Media & inPlace Media which operates a Place Based Media plant across the US. I kind of just fell into Place Based Media while working in the Bay Area. In 2001, I was working with a client launching a new hip hop radio station, so I bought some Restroom Advertising from a good friend who operated a local plant in Central California. […]