The world’s worst outdoor ads? Sea Cleaners and JCDecaux partner to pull them from rotation via Dentsu Creative (MAD Daily)

AUCKLAND, Today: Household name brands are running the worst outdoor ads in the world. They didn’t brief them, nor approve them, but they’re out there damaging their brand every day. A study published in the Journal of Business Research*, and validated for the local market by Nielsen, shows that when a brand appears as litter, people are willing to pay less for its products. […]