The World Out of Home Organization (WOO) reports that programmatic DOOH generated $1.4 billion in revenue globally in 2025 (Mumbrella)

The programmatic Digital Out-of-Home (pDOOH) advertising spend generated approximately $1.4 billion in revenue globally in 2025 — equivalent to 7% of total DOOH expenditure. The Americas leads all regions in pDOOH penetration at 14.2%, driven by the maturity of the US market and the established presence of OOH-focused programmatic infrastructure. […]