Analysis: The string of recent acquisitions signifies good prospects for DOOH amid advertising market crisis (Invidis)
by Florian Rotberg. DooH has become attractive for investors; What are the reasons behind this? The advertising market is in a crisis: print has been losing massive reach for years, TV is weakening particularly among young target groups, and the hype around online, video, and social media is ebbing away – many media channels have simply become too expensive and ineffective. […]
Mon, Jan 13 at 5:36 PM