The Outdoor Media Association (OMA) launches the overhauled MOVE (Measurement of Outdoor Visibility and Exposure) measurement system (Mi3)

Data from the new system has indicated that out of home (OOH) advertising reaches 97% of Australians aged 14 and above each week. This translates to over 22 million people engaging with OOH media weekly, making approximately 95 million trips across metropolitan and regional areas daily. […]