Mark Boidman: The out-of-home media is positioned to benefit from expected cannabis marketing spend (Billboard Insider)
Based on historical tobacco and alcohol advertising spend, the emergence of the cannabis industry is projected to create over $3 billion in advertising need by 2025. Assuming that OOH carves out a 10% share of this demand, this represents a potential $300mm+ OOH opportunity by 2025. […]
Mon, Oct 22, 2018 at 6:04 PM