The new OAAA Agency Council signals a push to move OOH from a leftover line item to a bigger role in brand strategy (The Drum)

By Margo Waldrop, The Drum. On paper, the newly launched Agency Council is a group of senior agency leaders offering guidance on media trends and planning strategies. In practice, it’s OOH’s bid to move from being the leftover line item on a media plan to a central part of brand strategy. […]