The looming ban on Less Healthy Food and Drink (LHF) TV and online ads expected to boost DOOH and in-store media in the UK (More About Advertising)

By Helen Johnson, managing director, Capture, part of the SMG agency network. From January 2026, any creative that features products classified as Less Healthy Food and Drink (LHF) – essentially HFSS products – will be banned from advertising on TV (including streaming services) before 9pm, and across all paid online advertising regardless of time. […]