The implications of I Squared’s exit from Ströer’s billboard unit bid for European out-of-home advertising market (AInvest)

Reviewed by AInvest News Editorial Team. - I Squared Capital abandoned its €3.5B+ bid for Ströer's OOH unit due to macroeconomic uncertainty and shifting risk perceptions in European infrastructure markets. - Non-core OOH assets face valuation risks as digital transformation demands costly upgrades, while 60% of European marketers cut ad spend in 2025. […]