The Future of DOOH Advertising According to Burr Smith (Medium)
Publishing a DOOH ad campaign with significant audience reach is currently complex, with displays that are widely dispersed and vary in size and resolution. Furthermore, digital signage networks often operate on proprietary content management systems (CMS) that don’t share common rules, making it difficult to aggregate content across multiple networks of screens. […]
Thu, Apr 26, 2018 at 3:55 PM