The evolution of out-of-home advertising since the mid-90’s (Billboard Insider)
Today, there are over 8,000 roadside digitals and counting along with hundreds of thousands of digital indoor and outdoor screens and networks in the US alone. Each one of these two disruptive technologies were needed, necessary and embraced. The operators were able to streamline processes, allowing their business to run more efficiently by saving time, which increased overall revenue. […]
Wed, Jun 12, 2019 at 5:28 PM