The Drum’s out-of-home advertising Buyer’s Guide: how OOH is bought, measured; and growth areas (The Drum)

By Sam Anderson, Intelligence Editor, The Drum. 1. The basics: how out-of-home is bought (and for how much) OOH is still often bucketed as a ‘traditional’ media channel, but the buying environment is now well bedded in as a blend of traditional and digital options, ranging from direct buys to media owners, through hybrid options, to programmatic digital out-of-home (pDOOH) for digital screens. […]