The Drum: Beacons tipped to usher in shift to more intelligent retargeting for retail advertisers
Marketers' eagerness to fit beacons everywhere they can has meant many have got ahead of themselves but there are some who are looking to make progress by retargeting online ads to shoppers based on items they have been looking at in-store. […]
thedrum.com
Wed, Feb 11, 2015 at 1:45 PM
Wed, Feb 11, 2015 at 1:45 PM