AdExchanger: The Dos And Don’ts Of Marketing During A Global Crisis
“The first thing brands have to do is not think about today, but about how they want their brand to be perceived when the world starts to return to normal,” said Jim Nail, a principal analyst at Forrester. “The last thing you want to do now is appear tone deaf or opportunistic or otherwise taking advantage of the situation in any way.” New rules, new plan. […]
Sat, Mar 28, 2020 at 3:29 PM