The Dark Side Of The Apple

Adweek recently reported that Apple is building a real-time bidding (RTB) platform to sell ads via iAds, but the specifics of such an exchange were not revealed. Adweek wrote, “It’s not clear whether the new Apple exchange will be limited to mobile, because it could sell real-time iAds across devices -- or even through Apple TV,” citing an insider familiar with iAds. […]