The convenience-store chain 7-Eleven measures incremental impact on ad spend on its retail media network (Supermarket News)

Rachel Gignac, Associate editor. Irving, Texas-based 7-Eleven’s retail media network, Gulp Media, was tested in 2022 and has grown across its 13,000 stores. It leverages media at the pump, digital signage, in-store radio and more to reach customers throughout their shopping journey with personalized messaging at the right time in the right format. […]