The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has released a new reach and frequency tool in its ROADMAP Platform

The new set of mapping toggles that allow users to categorize inventory on the map using different datasets. Users can select from three new toggles: AIMS Circulations, 4-Week Reach or Audience Index. Users can define a target audience for the Reach and Index toggles using the drop-down list next to the toggles. […]