Digital Out-of-Home Growth Is Hampered by Tech, Regulatory Hurdles
Ad Platform Resists Programmatic But Mobile Offers Promise. Buying ads that target audiences in real time has colonized all forms of digital display advertising -- except one. Out-of-home advertising, that amalgam of digital billboards, gas-station TVs, screens in elevators and on treadmills, has proved resistant. […]
Mon, Nov 18, 2013 at 3:36 PM