Talon Outdoor: how Out of Home can target hard-to-reach young TV audiences (More About Advertising)
Of course, TV brands themselves are using OOH to reach light viewers. ITV’s published strategy identified an audience of 15 million light viewers who like “quality output” and come to ITV about twice a week, but “watch less ITV and a little bit more of everything else. […]
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Thu, Aug 22, 2019 at 5:03 PM
Thu, Aug 22, 2019 at 5:03 PM