T-Mobile to take over DOOH platform Vistar Media (Invidis)
by Antonia Hamberger. The transaction will be carried out via the T-Mobile Advertising Solutions division and is expected to be completed in the first quarter of 2025. The acquisition positions T-Mobile as a major player in the DooH industry, where Vistar Media’s adtech solutions are considered market-leading alongside the Broadsign platforms. […]
Mon, Jan 13 at 5:29 PM