T-Mobile has been investing in its ad business even as its competitors pull out and sell their media and ad tech assets (Axios)
In 2022, T-Mobile acquired Octopus Interactive, a startup that managed ad-supported tablets in rideshare vehicles. Last year, T-Mobile launched a retail media network for its more than 20,000 in-store screens. It also sells ads in its loyalty app, T Life, and partnered with ad-supported streamer Plex. […]
Mon, Jan 13 at 6:10 PM