T-Mobile’s ad business will now stretch to more than 1.1 million digital ad screens provided by around 370 OOH media owners (Light Reading)
Mike Dano, Editorial Director. In slowly and quietly building its T-Mobile Advertising Solutions business, T-Mobile is zigging while Verizon and AT&T are zagging. AT&T sold its Xandr advertising business to Microsoft in 2022 as part of its exit from WarnerMedia, while Verizon agreed to sell its Yahoo and AOL media division to Apollo Global Management in 2021. […]
Mon, Jan 13 at 5:45 PM