T-Mobile continues its expansion into the OOH and retail media markets with acquisition of DOOH ad platform Vistar Media (Adweek)
By David Cohen. While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of Octopus Interactive, a national network of interactive video screens inside Uber and Lyft vehicles, and its launch during last April’s NewFronts of a retail media network, alongside several other updates. […]
Mon, Jan 13 at 5:22 PM