Spending On Retail Media Networks Begins To Decline (MediaPost)
by Sarah Mahoney, Staff Writer. New research from Keen Decision Systems says a shift is underway. While retail media networks accounted for 19% of the total media budget in 2023, that declined to 13% in 2024 -- a 33% decrease. […]
mediapost.com
Wed, Sep 4 at 11:17 PM
Wed, Sep 4 at 11:17 PM