Sparta Capital takes majority stake in German DOOH ad network Hygh (Invidis)

by Balthasar Mayer. Hygh entered the German DooH market as a disruptor with a unique shopwindow screen network and has since built a network of more than 2,800 self-operated screens across major cities, primarily in retail storefronts. The portfolio also includes flagship locations such as high-profile displays on Berlin’s Kurfürstendamm and a 250 sqm screen at Potsdamer Platz. […]