Some marketers may not be aware of the new capabilities in DOOH advertising (Advertising Week)

By Leslie Lee, SVP of Marketing, Vistar Media.  As with any new technological advancement, there is a learning curve and it takes a little time to understand all of the newfound capabilities. Because some marketers don’t fully understand all of the capabilities of DOOH, the channel is often forgotten or deprioritized during the planning stages of a campaign. […]