Smartphone owners notice more Outdoor Advertising
58% of Australia's smartphone owners have seen advertising in shopping centres in the last four weeks, compared with 50% of others. Only 42% of people without a smartphone have noticed ads on the sides of buses—but 52% of smartphone owners have. Just 35% of non-smartphone owners have noticed a big billboard recently; it’s 46% of smartphone owners. […]
Wed, Dec 18, 2013 at 11:07 AM