Should real-time bidding be part of programmatic DOOH buying? (OOHToday)
By Adam Green, SVP and GM, Broadsign Reach. ... much of the programmatic activity is still fairly “programmanual,” with a lot of manual work on the buy and sell sides to set up a campaign in private deals or with bespoke data targeting. […]
oohtoday.com
Wed, Jul 10, 2019 at 10:31 PM
Wed, Jul 10, 2019 at 10:31 PM