“The vision just ran out of gas”: Shell shutters its Volta EV Charging and Media division (AdExchanger)

By James Hercher. Volta is among the first in what will someday surely be a crowded graveyard of former retail media networks. Volta Charging, an electric vehicle charging station manufacturer, was an early entrant to the “everything is an ad network” trend when it started building an adjacent advertising and data business called Volta Media in 2016. […]