Financial Times: Several sources say ad spend will fall and digital ad market will eclipse old media for first time
While pure digital advertising spending is expected to dip by only 2.4 per cent this year — bolstered by the shift to ecommerce — that on traditional media such as television, newspapers and outdoor advertising will fall by 20.7 per cent, even after including revenue from their own digital advertising products. […]
Mon, Jun 22, 2020 at 7:48 PM