AdQuick pitches its platform: Why Real-Time Availability Data is the answer to the deeply flawed RFP process in OOH advertising
Let’s begin with a frightening tale of an out-of-home media planning process gone terribly wrong… The Nightmare on Madison Avenue Nancy is a hard-working marketer planning a huge new product launch campaign. She diligently prepares a comprehensive RFP, sends it out to dozens of vendors, and anxiously waits to receive detailed proposals outlining available out-of-home ad units. […]
Mon, Oct 25, 2021 at 12:10 AM