Retailers eye Apple’s iBeacons to combat showrooming
Retailers, media agencies and outdoor advertisers are trialling a new method of mobile marketing using software issued as part of Apple’s recent iOS7 update, which could undermine NFC, a technology widely favoured in the wider mobile industry. […]
marketingweek.co.uk
Sun, Dec 8, 2013 at 4:47 PM
Sun, Dec 8, 2013 at 4:47 PM