Recent high-ptofile OOH campaigns in Ireland: Vodafone and Baileys (Adworld)

Aaron Poole, marketing executive, PML Group. Baileys recently launched a campaign to promote its newest Chocolate Liqueur variety. Planned by PHD and Source out of home, the campaign began in cycle 22 highlighting the allure of a ‘chocolate on the rock’ for the adults at the Christmas table, deploying a comprehensive and innovative mix of digital formats to reach retail audiences effectively. […]