Q&A: Chris O’Hara on the nuts and bolts of programmatic direct
Over 70% of digital display dollars are transacted in a very manual way today. Despite all the LUMAscape hype over real-time bidding (RTB), most of the digital money still gets transacted through the request-for-proposal (RFP) process. […]
econsultancy.com
Thu, Dec 5, 2013 at 12:25 PM
Thu, Dec 5, 2013 at 12:25 PM