Programmatic’s Place In Place-Based Media (is very unclear so far, Ed)

After the recent Digital Place-based Advertising Association conference in New York, MediaPost's Steve McClellan called place-based media "ubiquitous." He wrote, "You see it in health clubs, food courts, airports, gas stations and many other out-of-home locations across the country. But according to agency executives, the challenges to growing ad sales revenue for the sector are numerous. […]