Programmatic DOOH platform Vistar Media integrates audience analytics data from AdMobilize
AdMobilize audience data will now be accepted in the Vistar exchange, providing DOOH publishers a verifiable solution to the measurement requirements for programmatic transactions. Providing accurate audience data is a critical component in enabling digital media buyers to transact and measure audiences more effectively in the DOOH environment. […]
Wed, Nov 13, 2019 at 5:29 PM