Programmatic DOOH platform Lemma adds screen inventory from Kuwaiti network AdZone to its SSP (Campaign Middle East)

The number of AdZone screens was not disclosed [Ed]. The newly added exclusive inventory is available on Lemma SSP in high-traffic areas such as busy roads, streets in and around shopping malls, Tech Parks, and other landmark locations across the region. Ad Zone Global can now instantly link its screens to programmatic demand worldwide. […]