Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud Is On The Rise
Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly fragmented media environment. In theory, it increases the accuracy of their targeted advertising efforts while eliminating wasted spend. […]
adotas.com
Mon, Dec 30, 2013 at 3:26 PM
Mon, Dec 30, 2013 at 3:26 PM