President of Kinetic Canada Riina Clydesdale shares insights on common misconceptions about programmatic DOOH and on static vs. digital OOH (COMMB)
How does audience segmentation work when using programmatic OOH? Q: What kind/type of data sources are used? Audience segmentation for programmatic DOOH is done in the Demand Side Platform (DSP). […]
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Mon, Mar 1, 2021 at 11:30 PM
Mon, Mar 1, 2021 at 11:30 PM