Predictions for OOH from Canada’s DOOH ad exchange VP (Billboard Insider)
More pressure to standardize impression metrics. As DOOH buys start to blend with online & mobile, buyer expectations around measurement have already been shifting and will continue to be felt into 2019. Measurement bodies are working to update methodologies and more technology is available to count impressions & dwell at scale. […]
Tue, Dec 18, 2018 at 5:22 PM