Poll: Majority of CMOs Look to Buy Programmatic Ads Directly, Bypassing Agencies
The trend I've been noticing since the early 2000's (Ed.) Advertisers have traditionally left the task of buying and planning media to their agencies, whose heft at the negotiating table has led to consistently lower ad rates. […]
adage.com
Wed, Nov 20, 2013 at 2:54 PM
Wed, Nov 20, 2013 at 2:54 PM