Political ad spend on OOH: a view from Geopath (Billboard Insider)
By Dylan Mabin, President, Geopath. Political advertisers are utilizing out-of-home (OOH) media like never before. In fact, OOH political ad spend jumped 113% in Q1 2022 over Q1 2021 and 90% over the last midterm election cycle in Q1 2018. […]
billboardinsider.com
Wed, Nov 2, 2022 at 5:37 PM
Wed, Nov 2, 2022 at 5:37 PM