P&G’s Marc Pritchard: Why marketing’s old rules still work in the new world of AI (The Drum)

In an era of AI disruption and media fragmentation, P&G's Marc Pritchard makes the case for timeless fundamentals. Speaking at ANA Masters of Marketing 2025, he argues that brands will thrive by staying anchored in proven principles: know your consumer better than anyone, mine your brand's history for inspiration, and build memory through great creative. […]