Content is NOT the king of digital signage (Finally, someone said it… Ed.)

Content is not the king of digital signage, in any meaningful sense. Yes, it is true that no deployment can be effective without appropriate content; yet it’s equally true that it can’t be effective without electricity, and nobody’s ever suggested that “electricity is king”, as far as I know. In reality, success in digital out-of-home derives from a confection of factors. […]