Pepsi is satisfied with the results of its billboard advertising in Atlanta during the 2019 Super Bowl (Billboard Insider)
... we bought out-of-home over the entire city and so we had billboards that said “Pepsi in Atlanta. How refreshing.” “Hey Atlanta thanks for hosting. We’ll bring the drinks.”…just putting up the out of home generated hundreds of millions of earned media impressions. People were writing stories, people were tweeting…it got a lot of interesting buzz. […]
Tue, Aug 13, 2019 at 12:38 AM