Over a quarter of global DOOH now programmatic. India’s PrDOOH is barely at 1-2% (Exchange4media)

Kanchan Srivastava. Industry leaders say that PrDOOH’s pie in India is barely 1-2 per cent of the total out-of-home expenditure (Rs 4,100 crore annually). This huge gap can’t be simply downplayed by calling it a “Western world” thing because Brazil is also a developing country like India. […]