Outfront CEO: less than 3% of our billboards are digital; but they account for 20% of our revenues (Billboard Insider)
That 3% is not too dissimilar to our competitors…The returns on the board we are doing now aren’t going to match the returns on those first boards. […]
billboardinsider.com
Thu, Dec 12, 2019 at 5:40 PM
Thu, Dec 12, 2019 at 5:40 PM