Outdoor advertising in Hong Kong is far from dead (Campaign Asia)
PHD's Hong Kong CEO Antony Yiu responds to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising. I was slightly disappointed when I read an opinion piece on Campaign Asia-Pacific about 'why Hong Kong’s outdoor advertising is underperforming'. There is a fundamental flaw in the study by Hong Kong Baptist University quoted in the article. […]
Tue, Dec 13, 2022 at 4:27 PM